About Whiteman & Mellor
Having spent years immersed in the world of interiors—sourcing, specifying, and styling—both designers developed a sharp eye for detail and a nuanced appreciation of how fabrics can define a space. Whether it’s the soft drape of a curtain, the rich texture of upholstery, or the subtle charm of a scatter cushion, they understood that textiles are not just decorative, but foundational to the atmosphere and personality of a room.
As long-time collaborators and close friends, Greg and Camilla began to notice a shared frustration in their projects: a lack of good-quality, locally produced fabrics that were both beautiful and affordable. The South African market, while brimming with design talent, often relied on imported fabrics with high price points or local options that fell short in terms of charm and refinement. This imbalance sparked a conversation between the two—a creative challenge that quickly turned into a new venture.
What emerged was a deeply considered fabric collection rooted in their mutual love for easy, relaxed elegance. Inspired by antique Indian block prints, traditional textile patterns, and the gentle patina of historical designs, the range balances nostalgic references with contemporary relevance. The aesthetic is soft, warm, and approachable—never overworked, but always thoughtful. It speaks to those who appreciate interiors that feel lived-in, loved, and quietly stylish.
Versatility and accessibility were central to their vision from the outset. Greg and Camilla didn’t set out to design fabrics that would only work in high-end, curated spaces—they wanted to create prints that could sit as comfortably in a laid-back family home as in a refined guesthouse or coastal retreat. To achieve this, they combed through archival documents and historic pattern books, reworking and redrawing motifs to reflect their personal style: relaxed yet sophisticated, simple yet considered.
Crucially, the entire process—from concept to creation—remains firmly grounded in South Africa. All fabrics are sourced, manufactured, and hand-printed locally, a decision that allows them to maintain a close relationship with the makers and ensure every metre meets their standards for quality and finish.
This commitment to local production not only supports artisanal craftsmanship and sustains valuable industry skills, but also makes the range more accessible through a comparatively low retail price point. In a world where high design often comes with a high cost, this collection offers an elegant and ethically-minded alternative.
Each design within the collection has been created with practical application in mind. These are textiles that invite use: soft yet sturdy, artful yet durable. Whether used for curtains, upholstery, lampshades, or accessories, they’re designed to integrate seamlessly into a range of interior styles—traditional, coastal, contemporary, or somewhere in between.
The collection is available to order online, with fabric samples and swatches available for viewing. Trade professionals, stylists, and interior designers are invited to contact their nearest agent for wholesale pricing, cutting samples, and ordering support. With this venture, Greg Mellor and Camilla Whiteman have not only filled a gap in the South African interiors market—they’ve created a fabric line that embodies their passion for thoughtful design, local craftsmanship, and accessible beauty.